Nanxiang Steamed Bun Restaurant: a legend of steamed bun
A 30g steamed bun is popular for over a hundred years, the miracle of Nanxiang Steamed Bun Restaurant!
What shall we eat in Town God’s Temple?
Where are the local flavors of Shanghai?
Let grandma take you to have Nanxiang steamed bun today, ok?
It’s here, the most representative snack bar in Town God’s Temple…
Little Chenguang, his grandma, his father and mother go to Nanxiang
Nanxiang Small Steamed Bun, the champion
Nanxiang Steamed Bun Restaurant is beside the Zigzag of Town God’s Temple, established in Guangxu 26 years in the Qing Dynasty. It is a century-old restaurant deserving its famous name of China Time-Honored Brand approved by Department of Commerce in the first batch.
The long queue for take-out on the first floor every day in the whole year is a significant sign of Nanxiang Steamed Bun Restaurant.
Public customers are stretching out their necks and looking forward to delicious small steamed buns at the round table in the boat hall on the second floor.
The tortuous queue along the stairs waiting for seats on the third floor attracts visitors in haste to stop and wait.
Nanxiang Steamed Bun Restaurant made the fifth rebuilt in the end of 2009 under the support of Yuyuan Mart in order to satisfy the demands of customers and build a kingdom of small steamed buns. Now its business area is up to 1100 ㎡ with the capacity of 600 customers on the second and third floor at a time. During the Shanghai World Expo in 2010, Nanxiang Steamed Bun Restaurant receives 5000 customers per day on average and provides good service for visitors and groups. The elegant and comfortable environment of Nanxiang Steamed Bun Restaurant captures the heart of visitor at home and abroad, also, the intimate and cordial service makes Nanxiang become one of the hottest places for business dinner.
Restaurants with the sign of “Nanxiang Steamed Bun” can be found everywhere in Shanghai now, but majority of “old Shanghainese” know that the authentic traditional Nanxiang steamed buns are from Nanxiang Steamed Bun Restaurant in Town God’s Temple. “Nanxiang Steamed Bun” has thin cover and rich fillings, being well-shaped, delicious. It is famous for the special “gravy” upon your first bite.
Pursuing for high quality is a constant goal of the Century-old Nanxiang.
These master workers in Nanxiang Steamed Bun Restaurant start to work at 4:00 am in early morning every day in order to ensure the fresh material. Splitting crabs is one of the exclusive skills of Nanxiang and it uses tons of crabs a day.
Keeping traditional workmanship, over 16 ruffles at the close of the bun as well as even and tidy spiral arrangement like a small and beautiful mouth of a crucian present the superb artisanal skill. The finished small steamed buns after a series of procedures have thin covers without leak of filling, being bright, translucent and well-shaped. The gravy may fill a whole plate if prick with the chopsticks.
Nanxiang small steamed bun has developed from its original single type to diversified series in the past century, such as the pork bun with thin cover and rich filling, crab cream bun with mellow entrance, crab meat bun with secret recipe, fashion and healthy wild vegetables bun, nutritious and nourishing tricholoma matsutake bun, distinguished crab cream and shark fin bun …
Facing the great market demand, Nanxiang Steamed Bun Restaurant not only provides series of small steamed buns, but also launches colorful desserts with Shanghai characteristics such as crab cream bun with gravy, crab cream shrimp balls with gravy, crab cream roll, salty cashew nut, etc. In addition, Nanxiang continues innovation and develops special cold dishes, hot dishes, soup in pot in order to satisfy higher-level demands, not only providing desserts but also eating for launch and dinner. Now the dessert feast focusing on steamed buns is popular by higher-level consumers and “enjoying” the dessert feast in Nanxiang has become the symbol of food trend.
As a century-old restaurant, Nanxiang Steamed Bun Restaurant receives good reputation in the society and many awards for its special products, including “Golden Tripod Award” for quality products of China DOC, “Shanghai Famous Local Flavor” identified by Office of Finance & Trade of Shanghai Municipal People’s Government, “China Famous Restaurant” honorary title granted by China Cuisine Association, “China Time-honored Brand” appointed by China DOC, “Shanghai Famous Brand” granted by Shanghai Industrial & Commercial Administration. Our service group was granted with “Shanghai Women’s Civilization Team” by Shanghai Women Federation; our dessert group was granted with the honorable title of “Shanghai Model Workers Team” by Shanghai General Union; Nanxiang also got the approval and is in the “Shanghai Intangible Culture Heritage List”, as well as the food safety authentification of HACCP.
In recent years, Nanxiang Steamed Bun Restaurant has become the pioneer of multiple China Time-honored Brands in the marketing economic tide with its constant brand innovation and improvement. What’s more, Nanxiang went outside and become the “High-level Brand of Exquisite Steamed Bun” attracting foreign businessmen to introduce and ranking the first class in overseas market.
In order to develop the advantage of the famous time-honored brand and push Nanxiang forward a new stage, Nanxiang Steamed Bun Restaurant opened to foreign businessmen in franchises by brand and techniques output since 2003 and now it owns 13 stores successfully abroad.
In April 25, 2003, the first store abroad of Nanxiang Steamed Bun was open in Roppongi Hills Plaza, Tokyo Japan, which indicated that China catering brand started to go abroad. Its brand effect with universal praise greatly motivated the overseas expansion of Nanxiang in the future.
Nanxiang Steamed Bun Restaurant now is a well-known brand enterprise at home and abroad with its effort to build the good image from various aspects. As a special store, its developing target is to build its brand and to pursue good products as well as perfect service. Nanxiang shall: keep its good growth trend and develop its own brand advantage in domestic market in the future long-time plan; continue to expand and innovate to improve the good brand image so as to become a famous catering chain brand in China; a good beginning will open the successful door overseas and the faster integration of various food culture promoted by economical globalization, providing a wilder stage and endless power for the international development of China catering brands. Nanxiang will try our best to expand and develop constantly all over the world and plan to build Nanxiang as the well-known catering brand in the world by 2015. Nanxiang will enter the grand banquet of world catering culture and strengthen the century-old famous brand, creating a better tomorrow.
Nanxiang Steamed Bun Restaurant is looking forward to your visit sincerely!
Reservation number: 63554206
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